How you say it, and what that says.
When I was a kid, we used to travel from our home in northern Ohio to family reunions in Kentucky. Once we got there, it never took very long for my Michigan-born mother to start speaking with a marked Southern drawl. “Why?”, I thought. Had I known then what I know, I would have answered, “Well, because of communication accommodation , of course!” Just like your charismatic bard can adopt the parlance of the nobles she’s performing for, or dumb it down with bawdy and ribald jokes when at the dive bar, so too can we change our communication to match others. This theory is all about how and why our speech changes, how that relates to our social groups, and what we think are the potential social consequences of sounding more (or less) like those around us. According to this theory’s founder (a bit of a scholarly bard himself), Howard Giles, when we adjust our speech for others, we are accommodating in an effort to reduce the perceived social distance between ourselves and ot...